Tuesday, December 20, 2016

Chronicles of a Wannabe Runner


CHRONICLES OF A WANNABE RUNNER


This piece is not meant to be an inspirational piece nor is it meant to be a professional guide on 'how to run your first half marathon ' . This is at best a chronicling of events in the run up to my first half marathon. And if you are like I was - thinking that 'I can't possibly ever run 21kms' then you might find this interesting.

So let's begin with...why this thought of running a half marathon. Like a lot of us, I had read reams of articles saying - running is liberating, it introduces you to a pinnacle of human endurance, running does this....running does that… running makes you a better human being etc etc. Right ? Maybe... but that's not the reason why I took it up. My reasons were simple... Losing weight and improving some BQ (brag quotient if you don't know it still). After all when you are tipping the scales at 3 digits and no respite... You have only 2 options... Get ready for a life the kind Adnan Sami lived (before the transformation) and get comfortable with it. Alternatively live with the guilt of being over weight everyday and keep promising to become conscious from ...well 'tomorrow'.  My choice was clear... I didn't certainly want to celebrate being overweight and couldn't rid myself of the guilt. The guilt that gnawed at me after every extra rasgulla that I polished off..or the samosa that I devoured even when I didn't have to. I did want to shed the kilos… just that I wasn't doing enough. As for the second reason BQ. Trust me..having run a half marathon ups the BQ several notches . Oh yeah it does ! In fact somewhere in my subconscious, I was trying to match the BQ that several of my friends were unwittingly throwing at me while describing their experiences at this half marathon and that half marathon. I just said to myself ... Hang on guys.. ..this won't go unresponded. They weren't like a gang of thugs that I would leave their company if I didn't approve of what they did. They are a bunch of wonderful guys doing a wonderful thing...  I had to enroll myself in this 'club'. And boy.. their tribe was increasing...running was increasingly becoming a fad. Everyone and his dog was preparing for the SCMM... I also felt mildly pressured. Of course, there are always the other choices that are far more inviting. Like sleeping through mornings, watching movies in the evening and generally being the persons that lots of us are.

24th august was the date... This was the day, the decision was taken. The decision was taken to run and complete the Standard Chartered Half Marathon 2014 scheduled for 19th January 2014. Along the way, I promised myself that I will lose 10kgs. Why 24th August...no specific reason..just that the person inside me screamed the loudest on that day. Also someone had told me that an ideal training program for a half marathon for a beginner would need 20weeks... and time was running out.

Some Flashback : At 6' 1/2 inch and 100kgs I wasn't exactly obese... Technically I came in the overweight category. Also I wasn't exactly a couch potato... I had taken to cycling on weekends and was a decent swimmer...however all of this was just for fun...there was no method to my swimming or cycling.  I had bought my expensive cycle as a birthday gift to myself, despite some friends betting me that my cycle would turn into a towel stand in 2 months and I was hell bent upon proving them wrong …(Thanks Roy and Bhatiaji for placing this bet.. I HAD to win this one!! and it did me a lot of good along the way)  On Sundays I used to head out cycling for long distances - 20 kms to 100kms with friends and we used to stopover at various points for a bite or a sugarcane juice or similar.  I used to shrug off the vada paavs or misal paav or kothimbir vadi and similar from Datta snacks (khopoli) saying to myself - but I am burning it all away from this cycling. However in hindsight, I suspect that on those wonderful cycling trips I might have been coming back home with a net positive on calories. But what the hell.. I was burning a lot of calories...and I was active. I was able to pedal off every Sunday morning for 30-40-60-70 or even 100 kms. My companions were fellow cyclists from Palm Beach riders and from my society. We inspired each other..., slowed down for beginners, pulled each other off our cosy mattresses at 5.00am on Sunday mornings "get up and come down... We are waiting. And won't leave till you join"... Ok ..ok.. And there I was kitted, padded, helmet, gloves and the entire paraphernalia... scrambling to join the gang patiently waiting. But then again.. To be honest.. This would have happened only a couple of times. The unwritten rule in the group was that you can't be late... so it used to be amazing. Varad starts from Moraj circle at 4.45am meets Aditya at 5.00 am at Jhama signal and then both reach DPS signal by 5.15 am. I reach DPS signal at 5.13 am and bingo ... Aditya and Varad's silhouette appears on the horizon on Palm beach road.. It's 5.15... Without stopping.. The 3 of us would pedal off further down and be met by many such enthusiasts. Discipline on timing is one of things that is very common for fitness activities is something I would discover as I covered this journey.

I had some very memorable long rides in the coming months. The trans harbor circular ride of ~ 70kms was one such ride. Ride from NRI to Vashi to chembur to Wadala to Dockyard Road and then on boat from Ferry Wharf to Mora Jetty then back on the saddle from Uran to NRI It was a wonderful ride and the route followed a full circle. We did a repeat of this trans-harbour circuit again which was also covered by a newspaper !  A ride to Nere on the day of Holi with Udayan, Sumit and Satish was another such. A nightlong ride for Kripa Sagar’s mission of Quit Smoking – TABOFA (Take A Breath Of Fresh Air) alongwith Commander Anand, Satish, Raja, Aditya and many more cyclists also counted as one of the memorable rides. In this ride, we pedaled off at 1.30am and cycled through Mumbai neighborhoods all night to reach Gateway of India by sunrise and then back by a local train. I also went on a  110 km ride to Shangrila Waterpark on the Nashik highway and am reminded of the 2 flat tires that I had in a span of 5kms and how the expertise of Inderjit came in very very handy.

So while I was enjoying all this cycling fun, running was nowhere on the anvil. While I saw some of my cycling buddies –Varad, Aditya, Udayan, Raja and many more.. move to running, I didn’t seem to have a bit of inclination. Some of them had started training under STRIDERS 3 days in a week. I couldn’t do that as I was based in Pune on most weekdays. My friends did pull me along for a 10km-running event at Borivli on 28th July 2013 for me to try (thanks Raja for this). I hadn’t even registered for the run but I ran or rather scrambled past the finish line goaded and pulled by Gaurav in an unimpressive 94mins. I had walked most of the 10kms. And while for them this was the last chance to get a timing certificate, which is required to register for the SCMM. I had no such worries; I anyways had no intentions of running. I enjoyed the good company, the good breakfast thereafter and the vibrant atmosphere that is an integral part of any running event, as I would discover later.

And now coming back.. 24th August had changed all that. I now wanted to run SCMM Half Marathon category. But I hadn’t registered. Suddenly all the running events my friends had participated in seemed like missed opportunities. Why did I not decide earlier? Why did it take me so long? How could I ever have such low self-belief? All these thoughts started haunting me.

Everything I was to do from now on was to ‘catch up’ on lost time, lost opportunities and missed running events. I was now on a mission- Mission 21:10. Running 21kms and losing 10kgs. Both these goals had seemed impossible even individually and here I was ..gunning for both. I started reading about running, about runners, about diet plans and similar. There’s a lot of material out there to motivate you and it did charge me up. There’s one quote I read in the midst of all this that made me think. It said “You must not run to lose weight, you must lose weight to run”. I wasn’t able to fully appreciate the essence of this quote, but not for long (more on that later).

On the morning of 24th Aug, I got up early to get going on my goals. I walked to the gate of my society with my regular shoes, t-shirt and shorts. I will start from the gate I said to myself, though really I was postponing the beginning of the run for a few more minutes until I gathered more courage to embark on this self-inflicted Mission 21:10. And before I knew it I arrived at the gate. I paused for a moment, looked skywards, looked around to see if anyone was watching, did a mental countdown from 10 as if launching a rocket and took off. Yes, I was off running. The Mission 21:10 had kicked off. All sorts of thoughts now raced through my mind in the first 100mtrs – Hey this isn’t as difficult, I can run after all, with a decent practice I should be able to do 21kms in around 2 hours after all I had been cycling and its benefits had to rub off here, should I increase my running speed or is this fine? And while I was filled with such positive thoughts, I suddenly realized that I was running out of steam, was it my lungs or was it the legs or the mind, whatever.. carry on ...I said to myself. It started becoming difficult. I looked at the distance covered, it was just 400 mtrs. All my positive thoughts of the 1st 100mtrs came down crashing on me and here I was struggling to cross 500mtrs. But I carried on, pushed myself hard, very hard.. and then stopped running. I had only reached the clubhouse, a mere 600mtrs from the gate. I continued to walk nevertheless with my thoughts moving at a pace much faster than my heartbeat. This is bad, very bad, is that all that I had, I questioned my decision: am I making a mistake even thinking of running, I shouldn’t have challenged myself into running. I even tried to externalize the problem: Was it my shoes.. everyone had fancy running shoes and I was having the regular sneakers or was it my T-shirt which was a regular cotton t-shirt and not the dri-fit one, aha it could be that I didn’t have my music. I looked around while I walked along the 1.8km circuit of my complex like a defeated soldier. Did anybody around notice my predicament; was I looking like a fool who thought he could run? But as is always the case, the world didn’t seem to care and I was alone with my thoughts. All along during this criss crossing of thoughts, the idea of giving up on my mission 21:10 didn’t occur to me even once. That was heartening, as now it meant that the only question I had to answer was ‘How was I going to do it?’. I circled the complex thrice completely immersed into ‘what next’ mode thereby completing around 5.4kms of which 600 mtrs was running. I was determined to change that.



My friends used to go running as a group quite often. A fortnight later on Sunday (1st Sept), I went with the group. Let me see if I belong here.
I participated in the entire group running events after that and pushed myself to whatever level I could. I started running on a treadmill in my society in Pune on weekdays and with the group on Sundays.

How will I now register? Hope came in the form of corporate registrations. I could register through my company Aditya Birla Group (ABG) that supports lots of charities. I picked up ‘Hellen Keller Institute for the Deaf & Deaf Blind’ and got myself registered for the SCMM. While it required me to make quite a few frantic phone calls to ensure that I didn’t miss the bus, in hindsight I realize that it was more out of my anxiety than anything else. The people at the ABG office handling SCMM were very cooperative and understanding. So they confirmed my registration and now the die was cast.

I announced to my friends that I have registered for the SCMM 2014. Saying it to a large group is always good as it puts that wee bit of extra pressure on yourself to ensure that you don’t chicken out unnoticed.

I had only run 600mtrs and I had a long way to go. The 600 mtrs became 1000 mtrs, which became 2.75Kms on 1st Sept 2014. That is the day when we all as a group had gone to NCPA on Marine drive. For the uninitiated, NCPA is a favorite meeting point for runners of all hues and shades.. the place I suspect is more crowded on Sunday mornings than at any other time any day of the week. There are hundreds of runners – mean and lean, fit and fine, big and heavy, pros and wannabes.. all strutting their stuff and getting off to a long run well before sunrise. Its also a place to spot celebrities who are runners like Milind Soman, Anil Ambani and the likes…. As also runners who are now celebrities in their own right… What makes this NCPA thing even more compelling is that the Striders group places water stations along the Marine Drive and Peddar road to support the runners. The resultant is an almost runners festival and a fitness culture that rubs off on the laziest of human bones (if they care to wake up and walk up to NCPA at that hour!!)

And here I was .. with credentials of about 1Km of straight running under my belt rubbing shoulders with this elite lot. So What !! I said… and started off with my friends ..most of whom had come to improve their pace by running a 12km or a 15km long run. I on the other hand had an easier task… to go as far as I can.. beyond 1Km. Am happy to say that I made it to 2.75kms.. which is almost half way along the Marine Drive. I was happy with my progress. But I had to scale up .. and scale up fast.

The next Sunday our group decided to go to Nere, a place about 35kms from our society. Nere is a small village nestled in the hills somewhere ahead of Panvel and directly beneath the hill town of Matheran. I had been there cycling so I knew this place to be a very beautiful stretch …which with its bountiful greenery, flowing streams, quaint villages along the way and amazing mountains all around, turns divine during monsoons. I remember our good friend and fatherly figure Col. Bakshi had arranged for this tacky mini-bus (as he always used to …to go on such ‘running jaunts’) to go to Nere on 8th Sept. I also remember that he pulled the plug on the lights and sound system of a party just the night before… a party that we all friends were enjoying…saying “time to sleep guys… tomorrow we have to go to Nere.” Right Sir!! These army guys I tell you @#$%#. But Sir, now I think those ‘whacks on the bottoms’ were a great help. So there we were, a bunch of half-asleep motley 40 somethings bundled into a rickety bus going for an early morning run just a few hours after a lively and vibrant party which was abruptly aborted.

Upon reaching there we realized that there was another group of dozens of runners from Navi Mumbai – the ‘Navi Mumbai Runners’ who had reached Nere.. to do what we all do best !! Run !!. We all met each other in warm embrace as if we were some victorious armies coming back from action. We clicked lots of pictures together and in general had a good time.  All my friends ran what they had planned… some ran 10, some 15, some 21 and some even more. I did 10 kms… in slightly less than 90 minutes. I had run and walked (mostly walked) through the undulating terrain soaking in all the fun and in the process moved a notch ahead in my quest towards 21:10.

One more thing, our running escapades were grossly incomplete without a lots of pictures and a hearty breakfast thereafter. Pictures of us posing as a group, running or even candid shots were later exchanged on our whats app group to relive the moments for a wee bit longer. This is a tradition that still continues strong. As for breakfast, this was compulsory so much so that some of us (most notably Anil and Neelanjana) refused to budge unless breakfast plans are finalized. Identifying breakfast places for the group was something that I took upon myself and I think I played my part fairly well. We almost always had a very hearty breakfast in the best of the places. So when we were running at NCPA, it was Mondegar or Leopold, at Race course it was Gallops, when at Nere, it was Dutta Snacks and at Powai, it was Meluha Fern.

The next Sunday was planned for Kharghar Central park. So while I had completed 10km the previous Sunday at Nere, I had not run for more than 3kms… I mentioned this to Anurag… who unflappably declared ‘Today you will run 7km’. Why did he say this? He didn’t know. And why did I take it seriously? I didn’t know. But I started with a water bottle in hand… determined to complete one full circuit of the Central park which was around that distance. I was slow I was fatigued, I was drained…but I had a 7kms in mind. I kept looking at my Endomondo app and I indeed completed the 7kms on that day. It was my best shot. I had done 7kms in an hour. Not so good when I look back..…but not so bad either. This was a run that did a lot of good to my confidence and for the first time I started believing that 21:10 is doable. I went back satisfied.

At this point I wish to mention that I have come to realize that for me running was more of a mind game now than being a business of a fit body. Of course, I had to be fit..I had to be well rested for a run, I had to do the stretching before and after the run…all that was a given.  What was however making the difference was the mind? I realized that it was difficult for me to run multiple rounds of the 1.8km circuit in my society, than run from point A to B and back Eg: 6 rounds of our society which was ~ 10kms was more difficult for me than one full circuit of the Palm Beach road which is almost 14kms. I guess the ‘destination’ being clear makes a difference to the mind. Similarly when I ran with someone and we both paced together… if that person stops or pauses… I found it very difficult to carry on. Also If I leave home thinking that I would run 10kms, then I would find it almost impossible to carry on to even 11kms. In all of this it is obvious that mind was playing the games, the body was nowhere in picture. Hence the change of locations, distances and the group… made the world of difference. Of course over a period now I have trained the mind to reduce the effect of these games…but still a long way to go. Another important thing is Music. I started off with creating my own ‘Motivational Playlist’ of songs which I would play while running. Yes it helped me in the beginning. But over a period I realized I was missing the sounds around me. The sounds of people cheering when we were in an organized event, the sounds of birds chirping when I was running in the society and of course I was not able to have conversations with co-runners. At this juncture I can add, that when running alone, I could have a nice conversation with myself, I was able to plan the day ahead, think of solutions to various problems that I would be going through.. at work or on the home front. I concluded that music deprived me of greater pleasures… and hence I abandoned it.

I had gathered enough confidence after the Kharghar run to participate in a timed event. Pune Marathon was round the corner. Fortunately it was on Sunday 6th October but unfortunately the registrations for that event were closed. I tried hard, made a few phone calls and succeeded in getting myself and 18 of my friends registered for this event. I registered for 10km, and my friends registered for 10 or 15 or 21k as it suited them.

All 20 of us (including Amit Paithankar who had registered on his own) came to Pune on Saturday, collected our bibs and prepared ourselves for running on the subsequently morning. I can clearly remember our dinner that evening be to one of the most memorable pre-event dinners that we had.. As the 20 of us settled down in the restaurant for dinner along with a few ladies and children (few of my friends got their families to join and cheer) the excitement on the face of this fine-dine restaurant staff was writ large. They were happy at having a large group which would in all likelihood generate a huge revenue for them. When a big bunch of guys like us come together..drinks would flow, plates full of chicken or mutton or paneer or kebabs would be continuously devoured by us brought by waiters parading between the kitchen and our tables. The guys would down bottles of spirits, drink themselves silly while howling and laughing and the restaurant manager would join the laughter with his cash registers ringing. That’s the norm … but not today !. When the excited captain came to our section to take our orders… we ordered for 10 Dal khichdis and 10 Palak khichdis. The poor guy almost had a seizure. I remember his face as he struggled to keep his tears within his eyes. I felt bad for him. And as if to completely pin him down, one of us (I think Rajesh Jha) asked for a discount for the few ladies and kids in the group…. Saying “look we are such a big group”. Yeah !! Ok !! So here we were now, a group of decent, disciplined health conscious people occupying almost half the fine dine restaurant covers (which was full by now) gorging on Khichdis and complimentary papads even as the restaurant’s high paying guests were being turned away. I suspect the restaurant has taken Khichdi off their menu now!!
After the Pune Run !!
But that episode brings me to the importance of a right diet. What was it that caused these hogging friends to suddenly turned docile on race day eve. While folklore tells us that eating right is important, never before have I clearly felt the direct impact of eating right. If I have had wrong kind of food the previous few meals before a run…. I can feel it during the running. Yes I can!! If I have eaten right… I can feel the energy lasting me much longer. In my case, I have the reverse also working for me. On a day when I have had a good run, I don’t feel like eating the wrong stuff. Its almost like I say to myself “you’ve worked so hard on yourself today…why are you undoing it all  ...just for the sake of a silly samosa or vada paav” and that causes me to withdraw without getting withdrawal symptoms. I was becoming conscious of what I was eating and when? And that I felt was half the battle won. I just ensured that I ate every 2 hours. I ate something… anything!! To facilitate that, I stocked a lot of such healthy stuff in my room at work and would dig into it every now and then. My team at Pune can vouch for that (right Amit, Madhur, Mukesh, Abhijeet and everyone else?) as they would find me biting into chana or khakhras or bananas or biscuits or oranges or guavas or apples thick in the middle of discussions. And at times when my stock was exhausted and I felt like it… I would step out of the room and ask anyone closeby “Do you have a biscuit”. I suspect they laughed at this comportment… but what the heck!! I was off fried food and sweet food. I almost felt pity when I saw someone eating it .. rather than envious which was the case till a few months back. Of course I never completely deprived myself… once in a while I did bite into a samosa or a pizza or similar. But now the guilt was gone.

On the day of the event, I got up early, had a banana and went to the venue. At the start line I promised myself that I would reward myself with a Garmin watch (a runners’ only indulgence after shoes) if I finished inside of 80 minutes. When the run started, I did not let the grandeur of the event intimidate me. Hundreds of runners were running past me and I continued at my comfortable pace with 2 goals. Finish strong and then try for 80 mins. I didn’t want to feel famished and finished at the Finish line and so I had to spend myself suitably during the run. Too fast and I would sap and drain…. Too slow and I am not getting better. So a balance had to be struck. I continued with my technique of walk and run. Run for a km and walk a 100mtrs. This works for me. I did finish in 78 minutes and the feeling at the finish line was that of ecstasy and exultation. 78 minutes may not mean much for 10kms…but for me this was my first timed event, I crossed the Finish line… feeling strong… and comfortable and I was holding my first medal after school days. The journey had begun. A journey that continues to date.

The feeling of crossing the finish line in an endurance event is something that I find is the biggest motivation for any participant. I had read a lot of sayings about running and some event organizers have banners with these sayings along the way …I could now relate to them. A few of my favorites “I am a runner, I don’t stop when I am tired, I stop only when I am done” or “Whenever you feel like stopping midway, try and remember why you started off in the first place” or “Forget the Jones’ I am keeping up with myself” or “In a marathon, everyone who finishes is a winner” or “Your legs are not giving out… your head is giving up… Keep going” or “Run if you can, walk if you have to or crawl if you must… but never give up” or “The miracle isn’t that I finished.. the miracle is that I had the courage to start” and many many more. And now if you go back and read these quotes again…. They apply equally well in life… each one of them. And looking at the social media craze (yes even I am a victim) I have created one of my own “If you don’t finish think what will you upload on Facebook when you reach home.. so instead of just ‘liking’ everyone’s pictures…. get your own… RUN”.

The big day was just a week away and I had been preparing intermittently. There were a lot of debutants in our group and I could see that they had much better level of preparation than me. I had had just one big run of 16kms and I was taking solace from many of the serious runners saying that a good practice run of 16-18kms is ok for a race day 21kms. The tempo and the atmosphere at the event takes you through. I was hoping that they were right. I had no option. But just as it was time to ‘taper off’ and ease off in readiness for the big day… something happened. I felt feverish, noooo this can’t happen…. A silly virus can’t let my effort to go waste..my dreams of 21:10 seemed to be coming to a naught… I was dejected. It was indeed viral. My past experience with viral told me that 3 days are lost to fever and then a few more days to recover fully from the ensuing weakness. I had just 8 days to go and I had to go to Nagpur on official work. So it was cutting too fine… I took a day off after the weekend and with 3 days done.. the fever was done with. Weakness prevailed when I left for Nagpur on Wednesday morning. I did my work as usual in the Nagpur – Chandrapur market going outlet to outlet. But one thing I took extreme care was to see what I ate. I got the Radisson to pack me a big box of cut fruits and a few boiled eggs for my road trips from Nagpur to towns around. This went on for all the 3 days unabated. On Thursday I gathered some courage and ran an easy 3kms on the hotel treadmill after coming back from our daytime grind. I had run out of steam in those 3kms. When I turned up for dinner, my colleagues from Pune Abhishek and Vinod who had travelled with me scolded me for my bravado. Weakness still prevailed. Was I going to make it. … I had to. We flew back late on Friday night and Saturday was the day of rest. I got as much rest as I could on Saturday before the big Sunday. I wrote an email to all the friends who had donated to Hellen Keller Institute for the Deaf & Deaf Blind at my behest for my participation at the SCMM thanking them and seeking their good wishes. I had got T-shirts printed on behalf of the group which I collected very late on Saturday night. Anxiety did not let me sleep for long… I was all along thinking of the race … how will the route treat me, will there be enough water, will I be able to finish, how much time will I take and so on. I assured myself … Aaaal izzz well and went to sleep.

After the Pune event and in the run-up to SCMM, I participated in a mini-triathlon, in the Powai 10k run and several other self-supported runs with my group. Fun, fitness, friends and food was the stated motto of the group and we enlivened each of these core values to the hilt.

The big day had come… I was at the start line… images of the finish line… of the medal around my neck... and the hugs from friends who completed with me started conjuring up in my mind. I also thought about the inmates of the Helen Keller Institute for Deaf and Deaf Blind to which I was dedicating this run and had collected funding from friends. I had no target timing except the qualifier timing of 3 hours. 
At the start line…
I heard the gun shot .. the race had begun… I promised myself a run devoid of any stress of timing or anything… I was out to enjoy the run… the route and the festivity in general. I started running.. I took my first walking break after the Sea link was crossed. I looked at my Garmin… I was doing well. I was going strong and before long I crossed the 10km mark in 68 minutes… my best time till then. Was I too fast.. would I be able to sustain this speed… will I finish in 2hrs and 25mins at this rate… I felt good as all these thoughts crossed my mind while I continued to run at a comfortable pace. At 13/14 km near Lala Lajpatrai College I took 2 Parle G biscuits and 2 sips of Enerzal which was being handed out at the support stations along the way. I was still going strong. I crossed Haji Ali circle and was entering Peddar Road… the difficult section of the route. This section had challenging incline and now I was entering familiar territory. In the course of our practice runs, I had come the Peddar Road edge from NCPA and hence I knew what to expect. At the same time.. running beyond 16kms was unfamiliar territory to me. I had not run beyond that distance and I didn’t know how my body would respond. I carried on.. walked a large part of the incline and intermittently ran on flat terrain. This section of the run was also the most interesting. The atmosphere was electric.. residents had come down from their plush apartments along the Peddar road and were cheering and encouraging the runners. There were lots of small kids who were handing out candies, biscuits, fruits and energy drinks. It was as if the entire town was cheering for you. This is also the section where the elite runners from the Full Marathon category crossed us on the other side. It was a sheer delight watching them run… the strides, the pace, the stance, the fitness and everything.. it was as if they were flying. Then there were consulate staff from the consular offices along the road who held up banners cheering the runners. Seeing so much energy around and so many people cheering… some by names (which they read from the bibs) “Come on Sandeep… just 5 more kms” you almost feel obliged to run well..  for them if not anything else. Amidst all this cheering, one lands up smiling almost instinctively, thus alleviating the pain that may have started bothering after the 16kms odd. Of course there are lots of lensmen along the route… so smiling for the camera while running is another thing that keeps you going. Afterall you don’t want a picture in which you are walking and not smiling. A running – smiling pose makes for a good picture.  After the Peddar Road section, the route winds on to the Marine drive where again large crowds lined the street. Expansive view of the Arabian Sea welcomed us as we turned left on to the Marine drive section. The sun was up by now and was beating straight down into us. I had carried my sunglasses which I put on and realized carrying them this was a good decision. The winter sun was quite harsh and was causing quite a glare. I continued my run-walk routine and realized that the Peddar road section had slowed me down slightly. But now I was tiring. And couldn’t increase my pace to catch up. I was cruising alongside the 2:15 pacer bus until 12kms and the 2:30 pacer bus until the 18th km. But I was slowing down now… I was now walking more.. so when I normally walked for 100-150mtrs after every Km, I was now possibly walking for 250mtrs effectively slowing me down. I didn’t seem to mind. I just wanted to finish well. I didn’t want to go down with cramps or other such things which I had heard could happen. Even if I walked the rest of the 3kms at 10mins per km.. I would be easily inside of the qualifying time. But I was doing better than that. I was enjoying the melee at Marine drive. They had music playing all along the wonderful route and I could see that lots of NGOs and their inmates had lined with along the route on this section. I read their placards and banners and soaked in the atmosphere. Soon I turned left from Marine drive towards Churchgate and now the fatigue started to show. Stopping now was not an option though. I continued to run and reached the Flora Fountain. It was only when I turned left towards the CST station that it dawned upon me that I was close to finishing my first half marathon and that this was actually happening. This very thought infused a lot of energy in me and bounce in my strides and I increased my pace. I was eager to cross the line…though I was tiring… and tiring fast.

I went on at this increased pace and soon enough I did cross the line… it was very unassuming and very subtle. There was a moment of disbelief, I looked at my Garmin…stopped the timer and halted. I couldn’t find anyone near the finish line. Just then one of the volunteers appeared. He congratulated me and asked me to move ahead so that I don’t block the other finishers. I moved ahead…. Where I met a few of my friends. They hugged me and congratulated me. The magnitude of the achievement was not lost on me. I was rapturous and euphoric. For someone like me who struggled to run 600mtrs just 4 ½ months back on 24th August … this was a big deal…real big deal. The timing said 2:40 which is not bad at all…for a debutant. I was just happy to cross the line.

There were warm hugs all over. Khushi was there near the finish line. I hugged her and lifted her off the ground in ecstacy. I could see people lying on the ground relaxing or ecstatic, some of them gasping, some of them passed out and similar such. I was still on my feet and was feeling strong. I was not tired anymore. (It’s all in the mind. Remember!) This was a feeling like nothing else. I was on top of the world. I called home to inform the folks there of the feat. I also sent a message to my colleagues (the leadership team at MH circle) and my team (the marketing team) at Pune informing them of my triumph. They had been very encouraging and supportive all along (thanks Raj and team for everything). Soon my inbox was buzzing with congratulatory messages.
Me and Manu, both debutants finished 2 mins apart from each other and that was another happy feeling.  We had practiced together (rather lacked it!!) for most times.
All the members of our group collected together… we congratulated each other with loud screams and hugs. We took a lot of pictures and lived the moment. This is what lot of us have been preparing for.. for a lot of time now.  So the Half Marathon was done and dusted. But wait the mission was called 21:10. The 21 bit had happened… what about the other piece.

Well I had lost 8kgs in the process and not 10. But again… what the heck.., I was able to fit into most of my clothes easily ( in fact had found about 12 T-shirts which I had discarded to be now fitting well)… I had significantly decreased my cholestoral levels, I was more energetic at work than ever before, I was feeling healthy, I was able to think and come up with solutions to some of the most complex situations I faced … while running, running gave me a lot of ‘me’ time, running had given me such an amazing group of friends… and yes my BQ was up.. several notches up. Most importantly.. it reinforced the “Never Say Die’ attitude in me which I can feel all over.

I had my rewards and all these were to stay with me! So… so I did not brood over the balance 2kilos… anyways I had enough adipose still left in me to gun for yet another 21:10!!. But that’s for another day !!

Friday, December 16, 2016

Haan Haan Mein Crazy Hoon

Haan Haan Main Crazy Hoon

On May 11, 2014, we group of friends set out on a bicycle ride in Mumbai at 10pm in the night. Cycling through the streets at night, we saw Mumbai with a different perspective.
We rode for over 100kms in the darkness and had very interesting encounters along the way. This small poem I composed along the lines of the iconic Coke Ad sums up the feeling, our group had that epic night.
That night we tested our limits of endurance and came out winners!!
This ride was to support TABOFA's (Take a Breath of Fresh Air) 'kick the butt' campaign.

हाँ हाँ मैं Crazy हूँ 
Some pictures along the way 
Crazy Crazy Crazy 
दोस्तों  à¤•े साथ जाना,
रात भर साइकिल चलाना ,
लोगों की cigarette छुड़ाना,
खुशी यूँही लुटाना ,
अगर ये सब crazy है ,तो,
हाँ crazy हूँ 

मुंबई पुलिस को डराना,
गेटवे ऑफ़ इंडिया  à¤¸ामने थेपला खाना,
Half पैंट पहने रात 2 à¤¬à¤œे ताज में सुसु करने जाना ,
मौज यूँही मनाना , 
अगर ये सब crazy है ,तो,
हाँ crazy हूँ

5 बजे बिल्डिंग में वापस आना,
Morning walkers, दूधवाले और Security को चौंकाना,
धूम यूँही मचाना। . 
अगर ये सब crazy है ,तो,
हाँ crazy हूँ

Yes I am crazy.. am crazy, crazy crazy
हाँ हाँ मैं Crazy हूँ 

The route we traversed along
My Friend Nikhil Karnik, described the nights madness on his Facebook Post which goes like this...

Haan haan mein CRAZY hoon!!!! (Title courtesy Sandeep Bangia)….
Literary Warning: Folks, this is going to be a longgggggg post, please read it at your peril!!! However, if you want to join me in enliving my crazy journey across Mumbai on a cycle over 7 hours, you are free to continue reading...And yes, any reference to a person, Living or Living and situation is purely intentional, and you can sue me if you don’t like it… :P
Quit Smoking! A simple to preach, but a difficult to follow maxim…this is what around 50 crazy cyclists decided to take across to Navi Mumbai and Mumbai under “Take a Breath of Fresh Air” (TABOFA)’s third anniversary…this post outlines my “Once in a life-time experience” of associating with all these crazy people, as Sandeep Bangia has put in a nicely penned poem (which is reproduced at the end of this post, without his permission)…
How do I start? Well, the leader of this crazy pack - Kripa Sagar starts talking to / cajoling / forcing us – the Striders NRI group to join her for the 3rd Anniversary celebration of TABOFA – that is the day when she had quit smoking and gave herself and people around her lots of breath of fresh air!!!! Now, we had 3 choices – cycle 100 kms. through the length and breadth of Navi Mumbai and Mumbai through the night of May 10th and early morning 11th, run 21 kms. on Palm Beach Road at 6 am on May 11th or the craziest part – do both!!! I had a family function to attend in the morning of 11th and hence wisely chose to register only for the cycling event, not knowing what I was getting into...
As the D-day started coming closer, I started getting butterflies in my stomach – the longest that I ever had cycled before this at one go was 20 kms., that too mostly in the safety of my residential complex, and here I was aiming to do 5 times that on the roads of Navi Mumbai and Mumbai…I had asked Kripa a few days before if she thought I could do it, and she suggested me going out and doing a 40-45 kms. biking a couple of days before the event, which I could not. Looking at my anxiety (it was getting difficult to concentrate on smaller aspects of life including work and meditation), my better-half kept on asking me over Friday and Saturday if I really wanted to do it…and I kept answering in affirmative. Given that TABOFA was not only about asking people to quit smoking, but also was supporting a very noble cause of providing support to children with Cancer through the Janrakshita Trust, there was no way I was going to skip the event…
The preparation for the event itself was an event for me – I decided to drive down 50 kms. on Friday evening all the way to Decathlon in Thane to get myself some gear – Cycling Helmet, Shorts, Goggles, Lights for my Cycle, Air Pump, et all, came back home and proudly showed the shopping to the family....my daughter and my better-half were all giggles saying I looked like a school kid preparing for a picnic…
Now, cometh Saturday – I decided to have a nice siesta in the afternoon, which I could actually take, which refreshed me…then went and collected my bib from the event desk in the complex, went home, got into my gear and calmly went to the event start at the Rotunda in NRI Complex – Phase I….thankfully, all my nerves had settled down by then…my family joined me for the start, and we had some really nice time listening to Kripa sharing her history, and what made her go this crazy path; my good friend Col. Jasprit Bakshi sharing his thoughts on the event and most importantly, the young and brave Ashwini, a Blood Cancer survivor sharing her story…her strength was immense, which gave me further resolve of ensuring that I completed the ride that night….there was more fun around the way with lots of phones clicking away thousands of pictures…it was very nice of Firefox cycles to give each one of us a riding jacket, and all of us looked pretty good in them and giving the group a look of solidarity…
Come 9:15 pm, the cycling event was flagged off and it was a fabulous sight with most of the cycles blinking red LEDs on the rear…the weather was really nice with a nice breeze blowing...coming out from the Complex, we hit the Palm Beach Road, riding all the way to Vashi, crossing the flyover, heading straight down the Thane Belapur Road, all the way to Airoli, taking a left turn and heading over the Airoli bridge and taking the first Pit Stop just before the Toll Gate…roughly 22.5 kms covered in around 75 minutes…we helped ourselves with some nice Chutney and Jam sandwiches…
After a 10 minute break, we headed out towards the Eastern Express Highway, taking the left turn and then cycling down towards Chembur….the road was really nice to ride and we were zooming pretty well down towards the newly inaugurated SCLR, which I was looking forward to traverse….the group took an unscheduled stop just before the SCLR started from Chembur for all the riders to assemble together. The ride up and over the SCLR was a pretty nice experience, where I got chatting with Jitendra, the person who had chalked out the route for the ride and asked him if he actually covered the 100 km. route himself once before…got to know from him that one could design a route on Daily Mile….crossing the SCLR, we took the left turn towards Bandra Kurla Complex, took the right on the main BKC road, and traversed the road pretty quickly…here got chatting with another rider (missed his name), where we discussed the participation in the forthcoming Global Corporate Challenge, kicking off on 28th May…both of us were rueing the fact that TABOFA was not held during the GCC period (and missing out approximately 50,000 steps at one go)….
Getting out of BKC, we hit the Mahim Causeway, crossed Mahim and headed towards the second official Pit Stop at CCD near Shivaji Park…we crossed over onto Cadell Road, and stopped just at the turn…here is where the group had the first of the two trysts with Mumbai Police….it was past midnight and close to the mid-point when a Patrolling van stopped where we were talking a break and asked us what we were doing and if had permissions…the cops were directed to Kripa and wonder what miraculous words she uttered that they flagged us off to move further…
We started down Cadell Road, crossing Siddhivinayak Temple, down towards Worli, where I moved as the leader of the pack and for a moment when the lead vehicle slowed down, I was ahead of it (got chided by Kripa a little later for that)…we continued the ride smoothly, crossing Atria Mall, and as we hit the promenade in front of NSCI at Worli, the second and the most important tryst with the Mumbai Police happened….there was a big posse of Police (as if they were waiting for us), and had a lot of questions for us….again it was the charm of Kripa and the other organizing members who explained the purpose of the ride to the Police…some of my friends in the meantime had a gala time posing for and with a Page 3 types celebrity who had stopped to see so many cyclists at the same time, and pose with a cycle held in her hand as if she has never seen one (my friends are still searching for the photos taken at that time)….away from this humdrum, the Mumbai Police suddenly turned our best friend, and actually led the group with a Pilot vehicle…the best part was that this vehicle stopped the traffic at the Haji Ali signal (which had a lot of oncoming traffic after the MI – CSK IPL match) and allowed all the riders to get onto Peddar Road…
Up Peddar Road, down to Babulnath took us to Queen’s Necklace (Marine Drive), where I got my memories of the tough time I have got both the times when I hit it while running the SCMM…we continued biking down Marine Drive, took the left turn for Churchgate, turned right at Fountain and headed towards The Gateway of India, which was our designated Dinner Stop…reaching the iconic Gateway was a tremendous moment…we had covered 62 kms. by then and wanted a good break…here also a Police van came and briefed the SPG guards posted in front of the Taj Mahal Hotel that we had permission to take a break there…so out came the Dinner packets – what fun it was eating Theplas, Aloo Bhaji and Amul Masti chaas in front of the Taj Mahal Hotel, and having chilled water….there were some quick calculations being made by Kripa, it was around 2:00 a.m. and she wanted all of us to get back to NRI Complex between 4:30 and 4:45 a.m….it was another 38 kms. to go, which was over a good 2 to 2:30 hours ride for the somewhat tired group….the camera phones were busy clicking a lot of photographs!!!
Finally, we decided to move from the Gateway, which seemed like starting for the return journey!!!! The ride back took us past VT Station, where I joked to Col. Bakshi that let’s take the last train out, get down at Vashi and wait for others…saying how long did you guys take!!! Thankfully, even though it was well past 2:00 p.m., we decided not to take the JJ Flyover and instead took the long road via Mahatma Phule Market and under the Flyover…as we emerged at the other end of the flyover, we saw Traffic Police catching hold of all two wheelers that were ignoring the ban on 2 wheelers on the Flyover…this is where the Pilot vehicle actually gathered some speed, and a group of cyclists led by Raja Arora, Jotinder Verma and @Jasprit Bakshi started racing each other….we continued zooming past the Dr. B.R. Ambedkar Road, crossing Byculla, Lalbaug, Parel, Dadar, Sion till Priyadarshini Circle (taking a few and leaving a few flyovers in between)….I think this stretch of 10-12 kms. would have been the fastest for me, which my Endomondo mapping does prove…I covered the 70 to 80 km mark in 29 minutes, which was by far the fastest 10 km stretch….
Crossing the Priyadarshini Bridge is where fatigue finally had started taking over…this is where I had realized there were another 20 kms. to go…the battle between the body and mind had started…however, I continued biking at a slower pace…I took an unscheduled stop at Diamond Garden to have some water, and saw a few bikers go past me, including Kripa…I started biking again and caught up with her…asking her why I was doing this!!!! I was looking forward to the last scheduled stop at Deonar….the entire group stopped there, and we were treated to some nice Besan Laddoos…this is where I had to literally dip into the last ounce of the mental strength not to give up (was thinking of loading my cycle onto the Tempo that accompanied the group and hop onto one of the vehicles)…this is where I told myself that I could not quit after having cycled close to 80 kms.
The start from Deonar was uneventful, and I again saw the leading gang start racing again…we decided to skip getting onto the Mankhurd Flyover and went under it…getting onto the freshly laid Sion – Panvel Highway from Mankhurd…here’s where I caught with the running stud @Anurag Chaudhary and continued biking with him….the Vashi bridge was pretty much in sight, giving an indication that we were close back to Navi Mumbai…we had a discussion during the Deonar stop, where @Amit Mittal had highlighted that the Vashi Creek Bridge had a pretty steep gradient that we rarely noticed while driving our cars over it…however, when I started biking over it, I realized how steep it was…here I was fighting fatigue and here was a steep gradient to ride…putting the cycle in a low gear, I pedalled along…crossing the Vashi Toll gave me a new high of being in the home stretch….
Coming close to Vashi Flyover, I had the only scary moment of the ride…there was one rider from the group whom I did not know, who asked me if I knew the way forward…I of course knew it and rode ahead, not knowing why he had asked me…As I crossed Vashi signal at around 4:00 a.m., 2-3 Dogs started barking and chasing me (was riding alone at that time)…knowing the best thing to do in such a time, I simply breaked and stopped…and so did the Dogs…however, this other rider started cycling really fast and the Dogs had a new target…I had to shout at the top of my voice to ask him to stop!!! He did listen to me and the crisis blew over!!! Imagine being bit by a Dog when you had less than 10 kms. to go…both of us then got talking and I had the shock of my life when this person tells me that he had come all the way from Kandivali for the event…he had cycled 50 kms. even before I had started pedalling for the event…and that he was cycling back in the morning!!! I had a shock of my life when I heard this….
I hit the Palm Beach Road and had a renewed burst of energy knowing that I had only 8 kms. to go…however, the next source of worry was the dwindling battery of my mobile phone…did not want it to die down before I completed the event since I wanted to badly record the completion of 100 kms. on Endomondo…I prayed for a minute to Guruji asking for the battery to last till I completed the task and continued pedalling…I bade farewell to the Firefox Support team who had stopped at the Nerul Signal…having this team with us through the event was a big back-up and a huge mental support in case anything went wrong with our cycles!!!
The Seawoods signal was where the realization sunk in of the enormity of the task….I was ecstatic and as I reached the complex gate, I saw the early finishers waiting for us…there were Hi-Fives all around and congratulations being given!!! It was 7 hours and 15 minutes since we started at 9:15 p.m., ending the 101.88 km. journey at 4:30 a.m. with a cycling time of 5 hours and 45 minutes for me!!! Gradually all the riders kept coming in, and after a few photographs, I decided to head back home since I had to get up again in few hours to drive down another 40 kms. for the Family function!!!! I had a rousing welcome back home from my better half and really felt at the top of the world after having done the unthinkable a few hours back – to cycle 100 kms. at a go!!!! A final post-biking photo, an ice pack and a shower later, I was ready to hit the bed!!!! However, sleep just refused to take over me in light of the excitement of what had happened in the last 7 hours….
So friends, this in long is my story of being completely crazy…and here is the reproduction of the nice poem penned by Sandeep after doing the same crazy thing as 50 of us:
Haan haan main crazy hoon,
Crazy Crazy Crazy
Doston ke saath jaana,
Raat Bhar cycle chalana,
Logon ki cigarette chudana,
khushi yunhi lutana
Agar ye sab crazy hai to
Haan main crazy hoon
Mumbai police ko daraaana,
Gateway of India ke saamne 'thepla' khaana,
Half pant pehne raat 2 baje Taj mein 'susu' Karne jaana
Mauj yunhi manana,
Agar ye sab crazy hai to
Haan main crazy hoon
5 baje building mein Wapas Aaana,
Morning walkers, doodhwale aur security ko chaunkaana,
Dhoom yunhi machaana,
Agar ye sab crazy hai to
Haan main crazy hoon
Yes I am crazy.. am crazy, crazy crazy
Haan haan main crazy hoon!

Last but not the least, a big salute to the crazy lady – Kripa, hats off to you for conceptualizing and executing an event of this magnitude!! I can again keep on writing on the fabulous organization of the event, but already lot of it has been written about it…I can only wish that Colonel Bakshi’s prophecy of you giving SCMM a tough competition in times to come comes true…just on the closing note, I hope I become crazier by the next year to not just cycle 100 kms., but also join the running gang to complete the 121 km. event!!!! One last question to you - why did you quit smoking in the month of May??? You could have done it 6 months before or 6 months later....at least this torture could have been more enjoyable ;)
Tagging all my crazy friends here in the note - @Kripa Sagar, @Raja Arora, @Jotinder Verma, @Jasprit Bakshi, @Anurag Chaudhary, @Sandeep Bangia, Amit Mittal, Abhijit Mandal, Jitendra Kumar Gupta, Varadharajan Chellappa….friends, please tag yourselves if I have missed you out….enjoy the pictures!!!!

Saturday, December 3, 2016

Personalise, dont intrude.

Personalise, dont intrude.
This article was published in 'The Hindu Businessline' dt 5th May 2005
PLEASE leave me alone and please do not call me on my mobile phone again," went a senior executive's angered voice, obviously disgusted at receiving an unnecessary call in the middle of an important meeting. "These people want to sell me a credit card at this time of the day!" he exclaimed, as everyone in the meeting watched him take this call.
If you are not unfamiliar with such situations and find them unacceptable, then you are not alone. Millions of consumers the world over are bombarded with unsolicited calls, visits and mail with little or no regard for the situation of the person being approached.
The `Right to be left alone' was discussed in the Law of Torts as early as 1888. However, its relevance in the current context has only increased.
In the course of many of our daily transactions, we have given out much personal information such as name, address, phone numbers, occupation and income. We are made to believe that the information sought is necessary to fulfill the transaction. But sometimes it may be irrelevant and an invasion of one's privacy. With advancement in Computer and telecommunication technologies, this information can easily be stored and transferred to multiple sources, compounding the problem. . And we as consumers have little or no control thereafter. Database suppliers and mailing list vendors are today's realities.
Lucky draw coupons, registration information and feedback forms are some ploys to capture sensitive personal information. As long as the feedback form in a restaurant seeks information about the food and ambience in the restaurant, it's fine - they are seeking feedback. But if it asks for your contact details and such, it is asking about you and you can ask them why they need to know that. Chances are, they will not know why. Well, better restaurants with organised set-ups will probably use this information to invite you when they run a food festival or such.
With the realisation of the benefits of relationship marketing almost overnight there is a phenomenal rush of people who suddenly want to know your contact details, birth dates, anniversaries, your likes and dislikes. This information is usually collected without a clear plan beyond that. The most enthusiastic marketer has not been able to go beyond sending that birthday card, if at all.
The problem is not limited to restaurants alone. There are a lot of people or organisations that have access to your serious personal information and don't know what to do with it.
The biggest culprits are the financial services companies. Look at their forms to realise the amount of risk you are exposing yourself to.
We give out extremely sensitive information in good faith. But do most companies live up to this faith? I suspect not, as the moment we sign up for a credit card, we are flooded with junk mails from nondescript marketers and we are left wondering as to how they got to know that we existed and where, with such remarkable precision.
Marketers have a responsibility to the unwary consumer which they must demonstrate in collection and usage of consumer data. The following are some ways: Collect relevant and essential information: Differentiate between `need to know' and `nice to know.' Always be prepared with an answer if the customer confronts you with " Why do you need this information?" If you don't have an answer that sounds convincing to you, don't ask - Simple.
Limit the usage of the information: Temptation to use this information for cross-selling is hard to resist. But always seek permission from the customer for using the data in cross-selling and promotions. Privacy advocates recommend the use of opt-in approach rather than the opt-out approach when sending communications.
The default opt-out option is considered intrusive as it is like saying, "I will contact you as long as you say I shouldn't." In contrast, the opt-in approach means that the marketer has to confirm if the customer is open to receiving cross-selling and promotional material. Most customers will see reason and opt in if you are able to convince them that they will genuinely benefit from the communication they receive from you.
Ensure that the data is accurate and updated: There is an example of this company which had to call off its relationship programme when a customer who was sent an SMS wishing him a happy wedding anniversary called back woefully to say his wife had passed away two years ago. Alas, the organisation had taken the data long time back but decided to use it now. Don't collect the data if you can't start using it immediately.
Go slow: Do not collect all information from each customer in a single interaction - it could intimidate the customer. Ask for a little at a time and if you are in the business for the long run, you surely will get more dialogue opportunities.
Restrict access: Never pass on sensitive personal information to any other organisation for any reasons whatsoever. Also, to prevent involuntary leaks, limit access of the databases to a few authorised personnel only.
Personalise your offerings: Assuming you have the customer's approval to communicate for cross-selling, try and personalise as much as possible. The carpet-bombing approach may be easier but may not go down well with the majority of the customers.
Don't flaunt the information that you possess: Make it look like providence or an amazing coincidence. Knowing and using the knowledge to personalise is great, but knowing and telling that you know is a strict no-no.
A customer is likely to feel extremely insecure on being told "Sir, I can see that you are using your credit card and bank account for withdrawing cash lately. I wonder if you wish to avail of our new personal loan scheme."
Enunciate a privacy policy: Always have a clear and stated policy which outlines your company's predilections towards handling privacy-related concerns. If you are able to convince your audience that all information vested in the organisation will be used to personalise the product offering for the customers and make life more convenient for them, then customers will expressly welcome it.
When a market nears maturity and acquiring new customers becomes a challenge, marketers fall back on CRM systems to retain and cross-sell to existing customers. They scan their databases with a fine-tooth comb to look for buying clues. In the process they overstep the line where noble intentions diminish and privacy intrusion begins.
Customers in the developed markets have been extremely un-pardoning when they feel they have little or no control over their personal information. Australia, Canada, the US, the UK and other European nations have offices of the Privacy Commisioner. There are strict laws that have been enacted to safeguard citizen's privacy.
Canada's PIPED law, which came into force fully last year, is a good example of what privacy laws are coming to. It encompasses all businesses and government and covers subjects such as Internet privacy, health records and direct mailing. Similarly, Australia's Federal Privacy Commissioner works with a set of National Privacy Principles.
It is only a matter of time before such customer sagacity comes to India and forces the Government to act. We are already seeing a string of PILs in this direction and some corporates are seen to be responding.
We as individuals and customers have to start questioning the intention of people with whom we trust with our personal information. As an extension of this marketers have to respect the privacy of the customers who have put faith in them.
If the suggestions and arguments presented above seem fastidious, then not collecting data or ignoring behavioural indications is equally preposterous. Simply because most of these analyses and observations will actually help the customer.
There is a thin line dividing personalisation and privacy encroachment. Today organisations are being forced to walk this tight rope. Implementing a privacy-heeding CRM programme needs a serious commitment.
The temptation to give up this forced inaction (despite having information and resources) is very high. Privacy commitment has to be sustained effort driven from the top. But once privacy consciousness sinks into all levels within the organisation, the results would slowly though surely show up. That's when `customers for life' would become a reality.
(The writer works with a national telecom company. The views expressed here are his own.)
(This article was published in the Business Line print edition dated May 5, 2005)

Life Lessons from cycling & Khushi's moment of triumph

I posted this on 3rd October 2014 - Khushi rode up with me on the Parsik Hill.

Khushi's maiden Parsik hill ride done today.. Along with a full circuit of PBR.
While guiding her up the hill and back.. And then riding along the PBR in great weather ... I realised that Cycling in many ways is how life is ....
So here are some Life's lessons from cycling ( Feel free to add more ) : 
  1. Being in top gear won't ensure success always... Its is all about changing gears at the right time.
  2. If the going seems easy and you are going too fast without much effort, caution !! you maybe going downhill.
  3. If it's tough and you seem to be going slow .. Have patience, you will surely be rewarded with the feeling of 'being on top' and thereafter the pleasure and thrill of a slope with wind across your face. Enjoy !!
  4. Lesser the 'baggage' you carry, more effortless your ride is likely to be. 
  5. Steady consistent speed is what gives you control and balance ... Neither very high speeds nor very low speeds. 
  6. On rough roads, it makes sense to hold the handlebar tight and steer your way as desired.
  7. If all the wheels and gears are not in harmony and if any one of them creaks... The ride will be rough. Have balance between wheels of work, life and relationships. Spend time in regularly oiling each of them
  8. Like in cycling, in life too... one has to pedal continuously. You stop and you fall.
  9. Turn too sharply and you fall. Negotiate the changes with patience.

It’s not Telecom, it’s the great Indian Entertainment Revolution


It’s not Telecom, it’s the great Indian Entertainment Revolution


I have lived in this beautiful city of Vadodara for over a year and I know that nine nights of Navratri in Vadodara are quite magical. I promised to take my girls to the city during the festival this year.

So no sooner did the chance present itself, I found myself driving on the highway towards Vadodara on NH-48. We started the journey road at 5am on Saturday from our residence in Navi Mumbai to be able to beat the traffic within Mumbai. The plan was to reach Surat by 9.30 odd and Vadodara in time for Lunch. The girls were still somnolent, tired from the restless previous night. I have a pair of 8 year old twins and a 14yr old teenager – all girls and they had been excitedly packing stuff for the trip late until midnight.
The 'Revolutionaries'

I exited the city and hit the highway well before sunrise. My teenager kept me company, chatting up with me at times and playing choicest of music from her phone– both her choice & mine (mostly mine… since I skipped the songs using steering controls when I didn’t like what was playing). All this while the twins slept peacefully.

The twins got up as it suited them by about 7 am and after chatty conversations… they picked up my phone. They realized that they had little choice over the music with me and their elder sister around so this seemed like a cozy compromise.

Very soon, I realized that they were not playing games as they usually did - they were actually watching a movie. They were watching ‘Tanu Weds Manu Returns’ on the phone and were listening to it on their earphones (I have a splitter which lets them share both their earphones). But wait I didn’t have the movie on my phone. They had actually figured it out and were actually streaming the movie from one of the Video on Demand applications I had on my phone. I was relieved that they were busy.

This set me thinking. My teenage daughter was all along streaming music from her phone to my car music system and we were enjoying a mélange of songs. Most of these songs were not stored on the phone which actually removed the restriction on the number of songs we ‘carried’. We were literally carrying millions of songs.

And now coming to the back seat, the twins were enjoying the movie. They got a movie of their choice (in my house, movies which have a strong female protagonists are popular – 3 girls you see!) and were merrily enjoying it from the thousands of movies that VOD app had.
I have undertaken road trips in the distant past and mostly that meant packing our favorite cassettes or CDs or more recently buying and loading up songs on the ipod which was connected through the Aux mode on the car’s systems.  None of that. Today’s kids don’t have to ‘stock up’ on their favorite music for the trip. This was a departure from the past, when for me and my sister packing things for a trip meant collecting cassettes/CDs.  Today entertainment was available on tap. All of this was enabled by the high speed 3G data & 4G data networks of the modern day.

Great roads and Kishore Kumar playing on the car audio helped the mind. What if everyone gets a smartphone and gets connected to the high speed information highway. The clean and smooth NH-48 in a rhetoric sense now seemed like an information superhighway - high speed, obstacle free.
The Wonderful Highway to Vadodara

So here we were listening to songs which were chosen from amongst a million options, the twins were seeing a movie which they has chosen from amongst the thousands on the portal.. and we didn’t ‘possess’ any of these. What if this possibility were to replicate in every handheld device and in every household.

It was only last month that I had ordered the movie ‘Sultan’ from the comfort of my home and was watching it on my Apple TV when it struck me that I haven’t visited a multiplex in a long time. I prefer to watch it at home with no set timing. I also don’t watch the movie in one single sitting. I watch it over 2 or 3 days. The movie did very brisk business of over Rs300 crores in India. However when I look at the numbers in detail, I realize that just about 30Mn people have seen the movie in the theatres. Again, it was also a Salman Khan movie ‘Prem Ratan Dhan  Paayo’ which had the highest number of people watching it when it was telecast. The world television premiere of ‘Prem Ratan Dhan Payo’ on Star Gold and Star Gold HD was offered on Valentine’s Day. The movie delivered record TRPS and at closest estimate, it was seen by 70Mn people. So now, in a country of 1.3bn people and with a very established movie production business, the highest reach a movie could garner is no more than 100Mn… and that is if I take the best of both – people viewing in theatres and people watching on TV.

India produces over 2000 movies in a year and the movie business is nearly 3bn$.So if only 10-12% of this self-confessed movie crazy country watches a movie… where are the rest. Don’t they have the need for entertainment?

To put it in perspective, it needs to be understood that India has just about 8000 theatres (screens) for the 2000 odd movies that we produce. Compare that to China’s 25000+ for less than 1000 movies and US’s 40000+ screens for Hollywood movies and you get a sense of deprivation. So it’s not just the cost of watching a movie at the closest cinema… there just aren’t enough screens. And if you think that you don’t get tickets to a multiplex for the weekend…remember- it just gets worse outside the large cities.

New screens are going up at an excruciatingly slow pace given the costs involved (mainly real estate) and this presents a huge opportunity to the producers to showcase their movies on the ubiquitous screen – the smartphone screen. This is another opportunity for leap-frogging. What if the number of people who watch a movie now goes up from 100Mn to just 200Mn - assisted by distribution on a smartphone screen. And this 100Mn is for popular cinema. The numbers are much lesser for niche cinema, so much so that a regional language movie or a special interest/ niche cinema movie would not even find screens for a theatrical release. They would just be squeezed out of the theatres by big banners. Opportunities to showcase such cinema are immense on the smartphone screen. You reach just the audience who likes such cinema and could be spread in any corner of the country. All this without worrying about filling up cinema halls & hence running the risk of your movie being pulled down by the theatre owner.
Entertainment on the go

And this is not just about movies alone. The smartphone screen has been giving serious competition to other popular screen ‘the television’.
The second presidential debate between Clinton and Trump garnered a whopping 63 million TV viewers but this number dwarfs in comparison to the 124 million views on YouTube, 3.2million viewers on Twitter’s livestream and Facebook Live’s 7.4mn viewers (in partnership with ABC News). So 63Mn on television and twice that number on the smart screen. If this is a sign of times to come… look where we are heading.
The convenience of the smartphone screen is unparalleled. It’s your anywhere, anytime screen and if your family is watching the soaps, you can watch that cricket match. Why! HotStar has been claiming 100 Mn viewership for the IPL during the previous season.
It’s the same for Television. India has ~300mn households of which ~ 175mn are cable households (just over 50%) but Indians have almost 1bn mobile connections. Urban penetration stands on TV homes is at 83%, while rural is as low as 40%, but the divide is not so stark when it comes to mobile phones. What if Kapil Sharma were to reach so many people or households? What if Pro-Kabaddi League reaches the nooks and crannies of rural India? It would change the landscape media, sports and entertainment in the country for good. Everyone in the game - advertisers, broadcasters, producers and consumers tend to gain by going on the smartphone screens and if you are not present on the digital distribution channels you’ll be trampled over.
The Group
While I was in Vadodara, we went to the absolutely fabulous venues for Garba at Navlakhi grounds and the UWB (United Way of Baroda). The atmosphere there was electric. People of all ages in their best traditional costumes were swaying to the beats of the Garba. The more enterprising of them were dancing, the slightly less enterprising were watching from the sidelines but what was also intriguing was that I could see a lot of people going live through their Facebook accounts to share the awesome energy in the grounds. Almost every other person who I thought was shooting a video or clicking a picture was actually going ‘live’ to share the experience with their friends and family – real time.
At Vadodara Navratri Festival, Navlakhi Grounds



Where does all of this bring me to? Movies and Music streaming through the smartphone, Watching Live TV on the smartphone, real time video sharing of precious moments with friends and family again through the smartphone. Not that we don’t know the power of bringing all these things in the hands of the a billion consumers, it’s a revolution of sorts.
We have had data networks on our phones for a long time and we don’t need the 4G speeds or even the 3G speeds to update our Facebook Status or do an e-commerce transaction. The high speeds networks really make a difference when there is video involved. The smooth video rendition makes the experience worthwhile, not unlike the ‘buffering’ experience of the past.
So when I or my daughters get the power to carry millions of songs, thousands of movies, hundreds of TV channels and ability to relay precious moments to a dozen friends live from the palms of our hands, we know we have it all!!
And then when I think that government has auctioned spectrum to telecom companies, they haven’t really fuelled another telecom revolution, they have unwittingly propelled an Entertainment Revolution. Because that’s what this is! Do they know it yet though?

An open letter to PM Sh. Narendra Modi in the wake of DeMonitisation

An open letter to PM Sh. Narendra Modi



Sub: My tryst without currency
Dear Sir,
I was unable to see your televised address on 8th November at 8pm and only heard about the shock news that the currency notes of Rs 500 & Rs 1000 would no more be legal tender starting a few hours from then. The news had indeed taken me and my colleagues, who were still in office, by surprise.
About me - I am no economist not even an arm chair variety. I am also not a politician nor am I affiliated with any political party. I just like to keep myself informed of the happenings around me and sometimes converse & comment on the current affairs only on merits and not along party lines. I am a modest urban middle class tax paying citizen who yearns to grow up the ladder by hard work and determination.

We tried to find more and realized that we could deposit the money in the bank by 30th Dec and/ or exchange the currency notes also till then.

A quick mental scan of the situation as it lay before me suggested that all was under control. I had been getting my salary in the bank, most of my spends are through credit cards and debit cards, I pay for taxi rides through mobile wallets. I have invested in an additional apartment and the tenant transfers money to the bank (post deducting TDS I may add), and I pay municipal taxes, electricity bills etc online. I shopped for weekly (or in some cases monthly) grocery provisions from the nearby department store using the cards. Hence I seemed sorted for most of my transactions. But yes, I needed cash to pay the shopkeepers near my house for sundry emergency provisions like bread, veggies, ice creams & chips etc for my daughters and similar stuff.

Sir, I realized that while I did not go through any significant inconvenience, the maid who visited our house had been feeling the crunch. I tried to help in my own way by simply opening up the kitchen and refrigerator to her. We asked her to pick up whatever provisions she wanted and she picked up some rice, some veggies, a bar of soap and some random stuff, cost of which was insignificant to me, but a convenience which was significant for her. Most of the neighbors I know did very well to support people who needed help. One of my building inhabitants who I heard runs a small factory made a list of provisions his workers wanted, purchased it from a department store paying by card and handed the stuff over to his workers. One of them walked to the bank to help them open a bank account and other such stuff. The shops near our society were happily accepting 500 & 1000 Re notes, a few quickly started accepting cards for small values also (something they were reluctant to do, only a few days back), signed up for mobile wallets or as a last resort, started offering credit to regular patrons.

In all of this, a visit to my local barber summed up the ‘feelings’ of the common man (will refrain from saying aam aadmi). I had forgotten that I had only Rs 60 apart from the now defunct notes of Rs 500 & Rs 100. He told me ‘Sir, aap pehli baar nahin aa rahe baal katwane, aap nischint rahiye. Aaj jab desh mein accha kaam ho raha hai toh hone do. Aap paise agli baar de dena”. This touched a chord somewhere.

Of course I saw that patronage to restaurants had been lesser than normal. Home deliveries from restaurants had virtually stopped, hawkers did lesser business than usual as there was no cash to receive or give. In the middle of all this, we went to this restaurant where we as a group of friends met for dinner and had to asked the captain to swipe the card 7 times to split the bill. My inconvenience was limited to spending more time to pay by card whereas in normal cases, one person would pay by card and rest everyone would pay his share in cash.

While I have stood in the queue for withdrawing money from the ATM and to deposit old currency notes in my account, you could still accuse me of being an elitist urban citizen not in touch with rural reality. True, I would readily agree as I am not aware of the problems of farmers and other rural folks first hand. Though I hear that while the discomfort has been high, the hopes for a better future are even higher.

Sir, I suspect that the government machinery was not completely geared up for a handling a transformation of this magnitude and has been faltering. At the same time I am happy that this step is being taken and I am happier that the government is reviewing and monitoring the situation so closely that course corrections are being done daily to ease the inconvenience to citizens. Changing limits of withdrawals, accommodating people having marriages in the family, not charging at toll booths and so many other changes are being done. It’s quite a delight to note that governments can be so efficient in observing issues, listening to citizens, taking quick decisions and taking actions. I haven’t seen that in a while.

Sir, there is hope. There are already talks of loan being eased up since the banks are flush with funds and other such economic benefits. However, to me the benefits accruing are not so much economic as are behavioral. Tomorrow if I am confronted with a situation where a government officer asks me for a bribe, I will not pay up. I will not pay up because I know this is not acceptable, this is not the norm, the higher authorities will not tolerate it and hence action will be taken again against him. And I will be emboldened to say that, knowing that the Prime Minister of the country is against the practice. Sadly, with all the scams of the past, I wasn’t sure if I had the support from the ‘higher ups’ – after all, if all the netas and ministers took bribes, I would fear victimization if i was to speak up. And despite one not liking it, one would most likely play along – reluctantly.

My father had been a government official and we had several friends and relatives from several ranks junior to him (though not from the same organization) who had enjoyed lifestyles several notches above what we enjoyed with our modest middle class existence. My parents explained this dichotomy by saying that it’s because we are honest people. I never understood it then, however its only when I grew up is when I realized the meaning of ‘upar ki kamai’ and the perks that came with it. By then ‘honesty’ was a virtue that was deeply ingrained in me – and rightly so. Of course, I am not unique, I am sure most of our countrymen have had similar experiences and upbringing. And still most of us at some time, have frustratingly paid bribes.

Sir, human beings are not born dishonest, its only when you see the dishonest easily get away with the spoils, only when you challenge the boundaries of law and derive thrill out of it, only when you are not handed over a stern punishment the first time you cross the line, that you would be tempted to stray fearlessly beyond the boundaries of law. And this is exactly what is happening currently. Somewhere this fear has vanished and that’s why you see lots of people right from a traffic policemen to a high ranking babu openly seeking bribes. The biggest change that I hope to see is in this behavior.

Sir, for once we are seeing the advantage of being honest, for once honesty as a virtue is not making me feel deprived. I’ve heard you rightfully use the phrase ‘Imandaari ka Utsav’ where honest tax payers celebrate and the evaders have sleepless nights. For far too long, we have seen dishonest people enjoying the fruits of their dishonesty. Its time, not just to snatch their ‘fruits’, but also punish them for what they are – dishonest bribe takers and dishonest tax evaders.

Sir, people are bearing with this temporary inconvenience with a hope that things will change hereon. However if things don’t change and a government official demands a bribe, if prices rise and inflation doesn’t stay in control or if people don’t see a tangible difference in their lives after this ‘kadak chai’ that you have served, then peoples anger would know no bounds. Honest people will feel let down and the dishonest will rejoice. And then no PM will even attempt a renaissance of this nature in a country of this size. We can’t let that happen.

Sir, please don’t get distracted by the people who tell you that similar such demonetization experiments have failed in some other countries. All you need to tell these people is that most of those countries like Russia, Myanmar, North Korea etc had taken to the demonetization exercise with their people showing deep resentment and hostility unlike here in India. Here as you can see, the move is being welcomed and cheered by almost everyone. Sir, don’t lose focus when they tell yell at you in the parliament or outside. Remember, the industry captains, the celebrities, most foreign media and most importantly the public in general has hailed your move.

Finally sir,  if Chanakya were to see what’s happening in this country he would easily relate – “when there is appreciation by the intellectuals, when there is upheaval in the enemy camp, when there is unrest amongst the traitors, then you know that the king is of good character & high morals and that the nation is on the path to progress.”

This is our moment and we ought to seize it, this is India’s moment of truth and this is your – our Prime Ministers’ Blue Ocean Strategy for transformation and transition. We have to make it work, we WILL make it work.

All the best sir, I stand by you. My family stands by you!

Best wishes,


Sandeep Bangia